We humans are visual creatures, and while video is the predominant choice for information consumption online these days, making up over 80% of all the online traffic, images have and will continue to play a major part in the digital experience. Whether we like to think about it or not, all of the data bandwidth we consume has a cost and titans of industry like Google have a vested interest to optimize said cost. Well, for better or worse, the search giant's last effort in the image format space – WebP didn't exactly go so well and failed to come close to its goal of replacing JPG, PNG and...
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